Schilling Cider’s Annual KEEP IT WILD Initiative Raises $33,000 for WA Wild
Back for its fourth year, Schilling Cider’s KEEP IT WILD campaign just keeps getting bigger, better—and wilder! What started as a passionate initiative to support conservation has grown into a powerful movement, rallying communities and cider lovers alike around the cause of protecting wild lands and pristine waters here in the PNW and beyond. We were truly honored to once again partner with the legendary cider house, whose commitment to sustainability and adventure continues to inspire.
Schilling Cider, a leading craft cidery and champion of sustainability, is proud to announce the extraordinary success of its expanded 2025 KEEP IT WILD initiative. This year, Schilling Cider, along with generous contributions from its valued distributor partners, Columbia Distributing, Coors Distributing Company, RNDC–Anchorage, Crescent Crown Distributing, Hayden Beverage Company, Finley Distributing, Legacy Beverage, and Keg 1 Colorado, raised over $105,000 for seven nonprofit partners, exceeding its previous gift of $76,500 in 2024.
“Schilling Cider’s KEEP IT WILD campaign exemplifies how businesses can play a pivotal role in environmental conservation,” explains WA Wild Deputy Director, Evan Lepine. “The funds raised not only bolstered our ongoing conservation efforts but also amplified WA Wild’s visibility with thousands of folks learning more about our mission. This partnership underscores the impact of aligning business success with environmental stewardship, ensuring that Washington’s natural beauty is preserved for generations to come.”
An annual initiative running each April since 2022, Schilling donates 5% of April sales from several of their top-selling ciders to nonprofit organizations working to preserve and protect environmental spaces across the country. Adding two additional states in 2025, Wisconsin and Illinois, Schilling Cider’s growing initiative empowers customers to contribute easily.
This year’s success, enhanced by donations from Schilling’s distributor partners, advanced their sustainability mission, empowering seven environmental organizations supporting wild spaces in eleven states, including Washington, Oregon, California, Colorado, Minnesota, Arizona, Idaho, Montana, Alaska, Wisconsin, and Illinois. Beyond the substantial funding, these nonprofits received significant visibility and amplification of their values and impact.
“Our annual KEEP IT WILD initiative provides a direct avenue for us to support the protection of our beloved wild spaces,” shared Colin Schilling, CEO and Co-Founder of Schilling Cider. “We are proud to make a real impact on our outdoor communities, and are incredibly grateful for the abundant support from our customers, distributors, and the hard work of our wonderful nonprofit partners.”
The 2025 KEEP IT WILD beneficiaries include:
- Washington Wild
- Oregon Wild
- The Wildlands Conservancy (CA)
- Western Resource Advocates (CO)
- WildEarth Guardians (ID, AZ, MT)
- Alaska Conservation Foundation
- Alliance for the Great Lakes (IL, WI, MN)
Sustainability has been at the core of Schilling’s business since its inception. The company recently took its commitment to the next level, announcing that Excelsior Imperial Apple 12 oz cans are now Climate Neutral, becoming the first cidery to offer a Climate Neutral 6-pack and 12-pack. Conducting annual carbon assessments and implementing the industry’s first 100% EV-powered sales fleet, Schilling continues to lead the craft cider community toward sustainable innovation.
Through partnerships with nonprofits, retailers, and distributors that share a passion for prioritizing eco-friendly practices, Schilling’s environmental efforts today support a healthier planet for generations to follow.
Read More:
Sip Magazine
Craft Brewing Business
